Marketing and Go-to-Market


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Ecoterian is a young startup founded at the beginning of this year. In response to the many documentaries that recently appeared about the impact of our current diet on both our planet and our health, we were looking for solutions. Today, it's not easy to find a scientifically-based explanation of diet and its impact on the climate, which often causes people to quickly drop out. We create an application that solves this problem, by tracking the climate impact and nutritional values of your food and helping you reduce them through a personalized program.

Job description

Since the application will be ready in just under six weeks, we are looking for someone to join our team and help us market the application. We are working both B2B and B2C - we will be selling the subscription to the application to individuals but also making contacts with companies to make group purchases as part of the CSR program. Your goal is to devise and implement a marketing strategy for both streams. This means that you will use all possible channels (social media, e-mail, offline meetings) to guide the launch of the application. We are also establishing contacts with other partners (Natuurpunt, De Vegetarische Slager, ...) and these contacts also need to be supervised. We prefer someone who will be part of our team (and thus the company), but in consultation we can also see if other forms of cooperation are possible (student, internship, ...). We estimate that this will take 12 hours per week, but this depends on the interpretation of the job - something to be discussed.